Product DescriptionNeed to mellow that yellow and keep dryness far away from your blonde hair? Solve both problems at once with this instant, neutralizing conditioner for color-treated hair, designed to beautifully hydrate each strand while kicking brassy tones to the curb. Color Balance Purple Conditioner morphs a unique, color-correcting formula that preserves those cool, icy blondes and silvery grays, with a nourishing, hydrating detangler that actually safeguards the vibrancy of color-treated hair. Youll counteract those nasty yellow tones and unwelcome warmth, while strands get a dose of moisture, plus powerful ingredients that strengthen and safeguard hair against the elements. Shine, manageability, and brilliantly balanced color is the hallmark of this corrective conditioner - leaving hair visibly cooler, healthier, and easy to style. The Color Balance Purple Collection features a unique combination of green-tea extract, UV absorbers, antioxidants, plus SmartRelease Technology, our one-of-a-kind liposome delivery system continuously releases Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling.Brand StoryOur innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use. The joi of healthy hair is our promise and our commitment.

• Joico Color Balance Purple Conditioner effectively nourishes and protects hair, neutralizes unwanted yellow and warm tones in blonde hair, and instantly detangles hair.
• VIOLET PIGMENTS directly atta